الأربعاء، 28 سبتمبر 2016

Grow Your Brand With Social Media Marketing

By Donna Barnes


Many who want to be online feel that what they have is as good as, or better than, their competition. The truth is they may have a quality their competitors lack or may attract a different type of buyer. The best way to find out these unique characteristics and the proper audience is to employ a social media marketing service.

People from Baton Rouge, LA and across the globe are still navigating the different sites and their return value. It is probably safe to say that a new social media site goes live every day but the user effectiveness is what really counts. This is part of why some get high traffic rankings early and some do not.

Other sites that are not as popular may serve a purpose as well. They could possible have a high traffic rank number or have other congruent features. While there is nothing wrong with researching independently, a marketing expert can assist in content execution and placement. This is often a detailed process but when a person knows what they are doing, the results can lead to more revenue for the client.

Although anyone can find their prospective customers on blogs, forums and online groups, there is a little protocol needed in the initial communication. Some make the mistake of adding unsolicited links to their posts or coming in with a hard sell pitch, which is often labeled as spam. While some blogs allow users to create an avatar for ongoing communication, seldom does this lead to direct sales. It is a tertiary marketing tool, at best.

Interesting content can come in a wide variety, memes, infographics, and smartphone videos are the latest trends. Not only are some of these methods fast but provide a nice visual that can be viewed with any device. Things like execution and ensuring that the content can be found in major search engines are details that are often left out when a person decides to do their own online marketing.

Sometimes people who go into e commerce may have other things going like another job or raising a child. In this case, there are often days when getting out good content may be a challenge. When starting out, it is best to maintain a posting schedule that will attract the core audience immediately. This means posting during peak hours when most are likely to be online.

Posting content in the peak hours can make a difference when it comes to visibility and finding those who may become a customer. After getting a little traffic, it is good idea to use an email list to stay in touch with past visitors. It is a good idea to make a copy in a spreadsheet should the database be inaccessible.

Some tend to feel that getting an expert is a waste of money. While there are some who jump on the virtual work bandwagon with no business knowledge, it is best to ask questions of any prospective promotions team. Honest, detailed answers are much better than the use of industry jargon and false promises. A solid marketing team that understands the client needs is a wise investment.




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