Some people are natural salespersons while others have to be taught. Either way, their orientation regarding the product they are selling or brand they will be representing determines their rate of success. You need to organize sales coaching workshops training sessions that sharpen their skills in readiness for the field. How do you make these sessions effective and successful?
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
The venue and set up must meet the standards expected of the brand. Take the trainees on a retreat where they can focus on the content being offered. The place must befit the brand they represent. Make the venue comfortable for learning, especially long and mentally exhausting sessions. By minimizing distraction, the content being taught will be easier to understand.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Engage a competent and eloquent facilitator. The trainer should inspire confidence through mastery of content and accuracy. Whether the trainees will be ready for the job will depend on how they were trained. If he does not understand his content, he will mislead the learners who consequently misinform your customers. It becomes difficult to close business or you end up raising too many issues with your customers.
Install appropriate communication and learning tools. They will depend on number of people being trained and the venue. Projectors, microphones and boards will suffice. Prepare slide shows that are simplified and easy to understand. Give a chance for your pupils to seek clarification through questions. This experience defines their confidence once they hit the field.
Simplify the information you are sharing with your students. Adults cannot be subjected to excessively complex notes. Be concise to only capture content that is important. This template will be repeated when the salespersons head to the field. They might be too verbose such that they lose customers in the process. Teach them to pass the message in the shortest time possible.
Use mentors to give their personal experiences. There are seniors who have worked through tough terrains in the industry and made it. Their stories and efforts are usually very inspiring. Use them to teach the current crop. They may also go with these mentors in the field for practical learning.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
The most important trick for marketing is to pick the right people. If you need a horse to compete in a race, you must distinguish it from a donkey. Choose people with a positive attitude and who believe in the product they are selling. No amount of lecturing will change a person unless it comes from within.
The venue and set up must meet the standards expected of the brand. Take the trainees on a retreat where they can focus on the content being offered. The place must befit the brand they represent. Make the venue comfortable for learning, especially long and mentally exhausting sessions. By minimizing distraction, the content being taught will be easier to understand.
Consider the product to be sold when choosing the people to train and designing content. A person who sells cars might not be good at selling FMCG. The level of preparation for a vehicle seller will also differ from that of a real estate dealer. Each person should be trained to handle the unique character of buyers and the goods he or she is selling.
Engage a competent and eloquent facilitator. The trainer should inspire confidence through mastery of content and accuracy. Whether the trainees will be ready for the job will depend on how they were trained. If he does not understand his content, he will mislead the learners who consequently misinform your customers. It becomes difficult to close business or you end up raising too many issues with your customers.
Install appropriate communication and learning tools. They will depend on number of people being trained and the venue. Projectors, microphones and boards will suffice. Prepare slide shows that are simplified and easy to understand. Give a chance for your pupils to seek clarification through questions. This experience defines their confidence once they hit the field.
Simplify the information you are sharing with your students. Adults cannot be subjected to excessively complex notes. Be concise to only capture content that is important. This template will be repeated when the salespersons head to the field. They might be too verbose such that they lose customers in the process. Teach them to pass the message in the shortest time possible.
Use mentors to give their personal experiences. There are seniors who have worked through tough terrains in the industry and made it. Their stories and efforts are usually very inspiring. Use them to teach the current crop. They may also go with these mentors in the field for practical learning.
Obtain feedback from the learners and use it to improve on your content. Identify serious learners and weed out those who cannot keep up. By the end of these sessions, you should be certain that your trainees can deliver to your expectations and represent the brand effectively.
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