الثلاثاء، 19 يوليو 2016

What Internet Marketing Companies Can Learn From Pokemon Go

By Arthur Williams


One of the most interesting developments in the way of technology has been augmented reality. For proof of this, all you have to do is look at the success that has been attached to Pokemon Go. Even though this app came out this past July, it's still being used by gamers and smartphone users alike. For those who would like to learn more about this app, especially in terms of its growth and appeal, here is some information that Internet marketing companies cannot overlook.

For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.

If you want to know why Pokemon Go became so popular in the first place, it's important to focus on engagement. For years, it seems, gamers have longed for a way to make the Pokemon games they play more immersive. Who wouldn't want to catch these creatures in real life, regardless of how far-fetched the idea would seem? However, as smartphones developed, this idea became more realistic, which brings us to today.

I believe that there are many things that an Internet marketing company can learn from Pokemon Go. First of all, it shows that even those who aren't avid Pokemon fans still take to the brand. Secondly, it speaks volumes about how ready people are to accept augmented reality as a form of entertainment. Tools like Face Swap are proof of this, but Pokemon Go has taken things to an entirely new level. In fact, this app can only get bigger from here.

Is it any wonder why Pokemon Go has been such a success from the get-go? Not only has it been able to meet the approval of longtime fans but even the more casual audience has taken to it rather well. Nintendo has struck oil with this app and it will probably allow the company to try out more apps, most likely with varied success. If they continue to work, though, it's possible that they'll see another success to match Pokemon Go.




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