There are over 125 million LinkedIn users in the United States and over 40% of them log in every week. Every industry and buyer profile is represented all in one easy-to-access place. This makes LinkedIn a gold mine if you know what you're doing.
You can visit a maximum of up to 800 profiles per day. The strategy works using the power of reciprocity and attraction. When you visit a large number of profiles, a certain percentage will visit you back to find you who you are. Then, if they are interested in connecting, they will send you a connection invitation.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
LinkedIn automation doesn't work on its own. You can't just get a Chrome extension and start auto-visiting loads of profiles and expect to start automatically filling your pipeline with new leads.
Most Sales Executive profiles miss the mark by a wide margin. So if you haven't optimized your profile with this specific purpose in mind, it's best to do that first before investing in LinkedIn automation.
Showing up in LinkedIn's search engine is also important. This means you need to know and include keyword phrases that your ideal customers would use to find you. This gets you found by people searching for solutions to their business problems. Getting discovered is the first step in the sales process on LinkedIn, so you should take this seriously.
Getting found in LinkedIn's search engine is really important. This depends heavily on using the right keywords and getting endorsed for the right skills What keywords do your prospects use to search for what you sell? Those are the ones you should use throughout your profile. LinkedIn's search engine uses brute force, so don't be afraid to load up your profile, job descriptions, etc. with the keywords you want. Make sure you also have your visibility settings opened up so people can find and engage with you!
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Most Sales Execs don't have their profiles or content written correctly to be much use in attracting potential buyers. Ask yourself if your profile answers the questions market participants would normally ask about your product or service. You want to answer those questions and how you provide unique value in your market. Your perspective should be yourself using "I" rather than "my company" or "we". Selling successfully on LinkedIn comes down to you the individual, not your company.
Using LinkedIn automation sporadically may give you short term benefits, but won't result in continuous first-degree network growth of lots of ideal target customers. So you need to carve out time at least 3-4 times per week to really see exponential results.
A daily process checklist is a highly useful item. This keeps you from straying into a social media mindset while you're logged in. That is a big waste of time and doesn't fill your sales pipeline. So a daily process with the right items in the right order is a high value item.
LinkedIn Automation can run in the background while you do outbound sales prospecting and manage client relationships. This is great, because you don't want to stop a contract negotiation or important meeting just to turn automation on and off. It can run in parallel to your daily work, effectively becoming a separate lead generation channel.
You can visit a maximum of up to 800 profiles per day. The strategy works using the power of reciprocity and attraction. When you visit a large number of profiles, a certain percentage will visit you back to find you who you are. Then, if they are interested in connecting, they will send you a connection invitation.
Ideally, the people who view your profile and ask you to connect would be a match to your ideal target customers. The beauty of this strategy is you do the initial search, so you are defining the population of people (hmmm...your ideal customer profile, perhaps?) who might visit you back and invite you to connect.
The great thing is LinkedIn automation utilizes LinkedIn's own search capabilities. This means using Sales Navigator lead builder or the traditional Advanced Search tool. How you target your searches is a bit of art and a bit of science. The idea being that if you hyper-target your searches to match your ideal customer profile, and your profile matches their ideal vendor profile, then this will lead to a mutually beneficial relationship where the sales barrier is dramatically lowered.
LinkedIn automation doesn't work on its own. You can't just get a Chrome extension and start auto-visiting loads of profiles and expect to start automatically filling your pipeline with new leads.
Most Sales Executive profiles miss the mark by a wide margin. So if you haven't optimized your profile with this specific purpose in mind, it's best to do that first before investing in LinkedIn automation.
Showing up in LinkedIn's search engine is also important. This means you need to know and include keyword phrases that your ideal customers would use to find you. This gets you found by people searching for solutions to their business problems. Getting discovered is the first step in the sales process on LinkedIn, so you should take this seriously.
Getting found in LinkedIn's search engine is really important. This depends heavily on using the right keywords and getting endorsed for the right skills What keywords do your prospects use to search for what you sell? Those are the ones you should use throughout your profile. LinkedIn's search engine uses brute force, so don't be afraid to load up your profile, job descriptions, etc. with the keywords you want. Make sure you also have your visibility settings opened up so people can find and engage with you!
Keywords and skill endorsements are important on LinkedIn. Without these LinkedIn's search engine won't return your profile when a potential buyer is looking for your product or service.
Endorsing other people is important because it causes some of those people to endorse you back. Skill endorsements are used as a primary search factor in LinkedIn's search engine. Make sure you list the skills you want to be endorsed for, then endorse others. Slowly you will find your network reciprocating by endorsing you for skills you need to appear higher in searches and profile visits. Be careful to only endorse people whose skills you know and respect. Random endorsements are not helpful and cause the recipient to be sceptical of your relationship.
Most Sales Execs don't have their profiles or content written correctly to be much use in attracting potential buyers. Ask yourself if your profile answers the questions market participants would normally ask about your product or service. You want to answer those questions and how you provide unique value in your market. Your perspective should be yourself using "I" rather than "my company" or "we". Selling successfully on LinkedIn comes down to you the individual, not your company.
Using LinkedIn automation sporadically may give you short term benefits, but won't result in continuous first-degree network growth of lots of ideal target customers. So you need to carve out time at least 3-4 times per week to really see exponential results.
A daily process checklist is a highly useful item. This keeps you from straying into a social media mindset while you're logged in. That is a big waste of time and doesn't fill your sales pipeline. So a daily process with the right items in the right order is a high value item.
LinkedIn Automation can run in the background while you do outbound sales prospecting and manage client relationships. This is great, because you don't want to stop a contract negotiation or important meeting just to turn automation on and off. It can run in parallel to your daily work, effectively becoming a separate lead generation channel.
About the Author:
Launching your own LinkedIn automation as a sales strategy you should take advantage of this Ideal LinkedIn Daily Sales Checklist (DOWNLOAD)
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