One of the most popular mobile apps today is TikTok. If you're an avid music fan, perhaps you've heard of it. Maybe you're one of the 500 million users across the globe that has not only downloaded the app in question, but continue to use it on a regular basis. This is one app that Internet marketing companies should pay attention to. The following information shows that this platform has the potential to grow businesses in the long term.
Originally known as Douyin, TikTok is a mobile app that's designed with the purpose of recording and sharing video content. What makes this content unique from the likes of Instagram or Twitter, according to companies like fishbat, is that it's usually accompanied by music or filters. Everything from music recording to lip-syncing popular tunes can be found through the app in question. As you can imagine, TikTok is an entertainment app at its core.
If you're uncertain about the prospect of using TikTok as a business platform, it's important to consider that it has been testing ads recently. One user cited a GrubHub ad, for example. While this has been done quietly, it has attracted enough attention for users to notice. The general consensus is that as long as the ads aren't obtrusive, they shouldn't be paid any mind. However, this can serve as a business opportunity for companies curious about utilizing TikTok.
It should also be noted that the aforementioned GrubHub app took up the full screen of the app. This may not seem like much, on the surface, but consider the user experience. The average TikTok user is not going to want to encounter numerous ads, so it makes sense for them to be as out of the way as possible. When this happens, TikTok users are less likely to mind the ads. In fact, they may be curious to learn more about the products and services being promoted.
With the growing popularity of TikTok will undoubtedly come potential strategies for business purposes. While the app will continue to be focused on video content, it's worth noting how the app in question can be utilized by marketers and businesses alike. If this can be done with the likes of Facebook, Twitter, and Instagram, just to name a few examples, why should TikTok be excluded? It's a simple matter of how these marketers and businesses approach it.
Originally known as Douyin, TikTok is a mobile app that's designed with the purpose of recording and sharing video content. What makes this content unique from the likes of Instagram or Twitter, according to companies like fishbat, is that it's usually accompanied by music or filters. Everything from music recording to lip-syncing popular tunes can be found through the app in question. As you can imagine, TikTok is an entertainment app at its core.
If you're uncertain about the prospect of using TikTok as a business platform, it's important to consider that it has been testing ads recently. One user cited a GrubHub ad, for example. While this has been done quietly, it has attracted enough attention for users to notice. The general consensus is that as long as the ads aren't obtrusive, they shouldn't be paid any mind. However, this can serve as a business opportunity for companies curious about utilizing TikTok.
It should also be noted that the aforementioned GrubHub app took up the full screen of the app. This may not seem like much, on the surface, but consider the user experience. The average TikTok user is not going to want to encounter numerous ads, so it makes sense for them to be as out of the way as possible. When this happens, TikTok users are less likely to mind the ads. In fact, they may be curious to learn more about the products and services being promoted.
With the growing popularity of TikTok will undoubtedly come potential strategies for business purposes. While the app will continue to be focused on video content, it's worth noting how the app in question can be utilized by marketers and businesses alike. If this can be done with the likes of Facebook, Twitter, and Instagram, just to name a few examples, why should TikTok be excluded? It's a simple matter of how these marketers and businesses approach it.
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